Apparel
Cultivating a signature apparel line for over a decade.
Client
Nikau Kai
Year
2011 - Present
Services
- Product Design
- Apparel Development
- Merchandising Strategy
- Brand Extension
Challenge
To design an apparel line that resonated with a discerning adult audience (late 20s to mid 50s) who valued style and presentation, while avoiding the pitfalls of trying too hard or appearing overly youthful.
Solution
Created a cohesive collection of graphic driven apparel featuring original designs that balance modern aesthetics with subtle retro influences. Each piece was carefully developed with attention to quality, comfort, and authentic connection to surf culture.
Result
The apparel line successfully attracted a loyal customer base within the target demographic, contributing significantly to brand recognition and sales growth, and establishing Nikau Kai as a provider of premium, contemporary apparel within the surf lifestyle market.
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